Category: User-Generated Content

  • Your Students Should Be Creating Your Content (Here’s Why)

    Your Students Should Be Creating Your Content (Here’s Why)

    There’s a principle in marketing called user-generated content (UGC). The idea is simple: customers trust other customers more than they trust the brand. A five-star review from a stranger carries more weight than any ad copy a company writes. The same principle applies in classrooms. Students Trust Other Students Students trust other students more than Read more