Category: AIDA Model
The AIDA Model is used by marketers to disrupt what the user is doing and gain their attention. Teachers can use it to disrupt a student’s “scroll” and gain attention in the classroom.
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The AIDA Framework Every Teacher Should Know
Marketers never start with action. Teachers often do. We walk into class and immediately assign the worksheet, explain the project, or dive into the lecture. We skip straight to “here’s what you need to do” without answering the student’s most important question: Why should I care? This is where the AIDA framework comes in. AIDA Read more