Professional Development That Actually Changes What Happens on Monday.
Classroom CMO brings marketing strategy into the classroom — giving teachers the frameworks, language, and tools to win student attention in a world designed to steal it.
✓ Increase engagement
✓ Sell the syllabus
The Problem
Your teachers are competing with TikTok. It’s time to give them better tools.
Students today have been algorithmically trained to scroll past anything that doesn’t grab them in three seconds. Compliance-based engagement is dead. Captive audience is a myth. And the professional development most teachers receive doesn’t address any of it.
Classroom CMO does.
The Solution
Marketing strategies have been winning attention in the digital age for decades. We teach educators how to use them.
The most effective teachers have always operated like marketers — they just didn’t have the language or the strategy. Classroom CMO gives them both. Our workshops translate proven marketing frameworks into practical classroom tools, helping teachers step into their identity as the most important influencer in their students’ lives.
Ready to Teach like a marketer?
You don’t have to change what you teach — just change the wrapper.
CHOOSE YOUR FORMAT
Workshop Offerings
The Keynote
You’re Not Just a Teacher. You’re the CMO of Your Classroom.
Ideal for: Faculty kick offs, back-to-school PD, conferences and educator events
$750
minimum
✓
90 Minutes
✓
Up to 300 Participants
✓
In-person or Virtual
✓
Basic Support
Half-Day Workshop
Stop the Scroll. Attention Architecture for the Modern Classroom
Ideal for: Campus PD days, department-level training, instructional coach cohorts
$1,500
minimum
✓
3-4 Hours
✓
Up to 75 Participants
✓
In-person or Virtual
✓
Basic Support
Full-Day Intensive
The CMO Classroom: A Full-Day Marketing Intensive for Teachers
Ideal for: District PD days, campus instructional retreats, new teacher cohorts
$2,500
contact for district pricing
✓
6 Hours
✓
Up to 75 Participants
✓
In-person or Virtual
✓
Basic Support
Teach like a marketer
Full-Day Intensive
Classroom CMO’s flagship experience. A full-day immersion in the marketing frameworks, mindset shifts, and practical tools that transform how teachers approach engagement, instruction, and student ownership of learning.
What the full day looks like
01
You Are the Brand (60 mins)
The identity shift. Teachers discover what marketing and teaching have always had in common — and why the most effective educators have always operated like CMOs without knowing it.
02
Stop the Scroll (90 mins)
Attention architecture for the modern classroom. The See. Know. Do. framework in full. How attention works in the algorithm age, why students opt out, and how to design lessons that earn attention before asking for engagement.
03
Sell the Syllabus (90 mins)
Turn curriculum into content. AIDA adapted for education. How to position any subject as something students want — not something they’re required to endure.
04
Learning Beyond Walls (60 mins)
How to design learning experiences that follow students home and into their lives — because great teaching, like great marketing, doesn’t end at the transaction.
05
Classroom Action Plan (60 mins)
Integration and commitment. Teachers build their personal implementation roadmap and leave with three specific changes they’ll make in the next 30 days.
06
Q & A (30-45 mins)
The room gets honest. This is for the questions you haven’t asked yet. No topic is off limits. Every objection is treated as a learning opportunity for the whole group.
Standards Alignment
Pedagogically Sound. Research-Backed. Standards-Aligned.
Classroom CMO workshops are designed to support campus and district goals around student engagement, instructional effectiveness, and 21st century learning — and align with the professional teaching standards and instructional frameworks used across the country.
Our methodology supports:
STATE
TEACHER EVALUATION FRAMEWORKS
TEACHER SUPPORT
with emphasis on instruction, student engagement, differentiation, and lesson design
CCMR & CTE
REAL-WORLD APPLICATION
BEYOND SCHOOL EXPERIENCE
real-world application and workforce preparation across marketing, business, communications and tech.
ANDRAGOGY
adult learning
ACTIVE PD
all workshops are designed for professional learners, not passive recipients
UDL
UNIVERSAL
DESIGN FOR LEARNING
attention architecture principles support inclusive instructional design
Why teachers are raving
★ ★ ★ ★ ★
4.75 from 1,100+ testimonials
95% of participants left inspired and energized 89% gained a new perspective on their teaching practice 132 classrooms recharged by Classroom CMO
“Incredibly helpful”
I’ve never been to a development workshop with more relevant content or this well-organized!
★ ★ ★ ★ ★
Middle School Teacher – CTE
“Classroom-changing experience”
As an experienced teacher, this gave me a whole new perspective on my profession. I am more than just a teacher — I’m an influencer.
★ ★ ★ ★ ★
High School Teacher – ELA
“I’m more than just an educator”
I was super excited to attend this workshop and I’m so glad I did! It made me rethink all that I thought I knew about how to get and capture attention. This is what teachers need!
★ ★ ★ ★ ★
Middle School Teacher – Science
“Inspired to Rebrand”
This made me rethink how I was teaching. I want my students to have a great experience from the door to the bell.
★ ★ ★ ★ ★
High School Teacher – CTE
Ready to bring Classroom CMO to your school district?
Fill out the form below and we’ll be in touch within 48 hours to discuss your goals, group size, and the right format for your team.
For keynote inquiries, conference bookings, or district-wide pricing, you can also email us directly at [email protected]
